Руководство по инвестированию в Web3: раскрытие потенциала децентрализованной сети
Руководство по инвестированию в Web3: раскрытие потенциала децентрализованной сети
20 Июл, 2023
A Guide to Investing in Web3: Unlocking the Potential of the Decentralized Web

As we stand on the precipice of a new digital revolution, a transformative concept is taking root - Web3. A decentralized version of the internet, Web3 leverages blockchain technology and cryptocurrencies to create a world where users command more control over their online data and assets. This seismic shift promises to upend various industries, from finance to entertainment and even social networking. Welcome to "A Guide to Investing in Web3: Unlocking the Potential of the Decentralized Web."

This article serves to demystify the complexities surrounding Web3 and its investment landscape. It's an exciting time, as growing global interest points towards untapped opportunities for investors ready to dive into this nascent space. Whether you're a seasoned investor or just starting your crypto journey, this guide will provide you with the essential knowledge and insights to navigate the potential of the decentralized web. Prepare to embark on an exhilarating exploration into the world of Web3 investing! So, how to invest in Web3?

invest in web3
Source: Freepik

Understanding Web3 and its Core Technologies

Web3, often referred to as Web 3.0, represents the next evolution of the internet, one that merges blockchain technology, decentralization, and token-based economies into the core fabric of our online experience. Unlike its predecessors (Web1 and Web2), Web3 seeks to shift the balance of power from centralized entities to individual users, thereby fostering an online ecosystem where data ownership, transparency, and peer-to-peer interactions take center stage.

The backbone of Web3 lies in its key technologies. First and foremost is blockchain, a distributed ledger system that underpins cryptocurrencies like Bitcoin and Ethereum. Blockchain allows for secure and transparent transactions, making it possible for users to maintain control over their digital assets and personal data.

Another defining technology is the concept of decentralization. In the Web3 paradigm, internet services and applications are not owned or controlled by a single entity but instead are distributed amongst its builders and users. This decentralization has the potential to disrupt traditional business models and enable new forms of online communities and economies.

Lastly, token-based economies play a crucial role in the Web3 framework. Tokens, which are unique digital assets stored on a blockchain, can represent a variety of values or rights within the online ecosystem. They are often used to incentivize user participation, reward contributions, and facilitate transactions in decentralized applications (dApps).

With these technologies, Web3 presents a vast array of investment opportunities. From buying tokens associated with dApps to participating in Decentralized Finance (DeFi) protocols to owning digital real estate in the Metaverse, the potential for growth in this space is immense.

However, it's important to note that Web3 is still a work-in-progress, and its definition continues to evolve. As such, investing in Web3 requires a keen understanding of the underlying technologies and trends, as well as an appetite for risk. But the rewards could be substantial for those willing to explore this frontier.

Research and Familiarize Yourself with Web3 Projects

How to invest Web3? Investing in Web3 projects presents exciting opportunities, but it's not without its risks. As with any investment, a thorough understanding of the space is crucial before committing your resources. Web3, with its nascent and complex nature, requires an even deeper level of research. 

This involves understanding the technology behind it, such as blockchain, smart contracts, and decentralized applications (dApps), as well as the particularities of the project you're interested in: the team behind it, its use case, market potential, and competitive landscape.

Several platforms can facilitate this exploration and evaluation process. Here are a few to consider:

CoinMarketCap and CoinGecko

These market cap info platforms provide detailed information about different cryptocurrencies, including those associated with Web3 projects. They offer insights into price trends, trading volume, market capitalization, and more.


This comprehensive database for crypto assets provides deep insights into various projects, their technologies, token economics, financial markets, and market data.


This platform offers a view into the world of dApps. It lists and ranks dApps based on various metrics like user activity, transaction volume, and token value.

DeFi Pulse

If you're particularly interested in decentralized finance (DeFi) projects, this site provides rankings, analytics, and insights into the DeFi space.


This news website also features a product database where you can learn about various blockchain and Web3 projects.


For projects on the Ethereum blockchain, Etherscan allows you to explore transactions, addresses, and tokens.

These platforms are starting points for your Web3 investment journey. However, they should not replace thorough due diligence. 

Engage with the project’s community, read their whitepapers, understand their vision and technology, and consider seeking advice from financial advisors knowledgeable about the crypto space. In the rapidly evolving world of Web3, informed decisions are your most valuable asset.

web 3.0 guide
Source: Freepik

Choose the Right Blockchain Network

Blockchain investing requires a thorough understanding of various factors that can significantly impact your investment's success and growth potential. Here are some key factors to consider:

  1. Scalability: This refers to the network's ability to handle a large number of transactions per second (TPS) without slowing down or becoming too expensive. High scalability can lead to increased adoption as it allows for quick and efficient transactions.
  2. Security: Security is paramount in the world of digital assets. Look at the network's security model, its track record in handling attacks, and the robustness of its code. A secure network is less likely to suffer from hacks or data breaches, which could potentially devalue its associated tokens.
  3. Community Support: A strong, active community can be a sign of a healthy blockchain network. This includes not only developers who maintain and improve the network but also users, miners, and investors. Community support can drive network adoption and add value to the tokens.
  4. Interoperability: In the context of Web3, interoperability - the ability for different blockchains to interact and share information - is increasingly important. Networks with high interoperability can communicate more easily with other blockchains, potentially increasing their utility and value.
  5. Consensus Mechanism: The consensus mechanism used by a blockchain impacts its scalability, security, and decentralization. Proof of Work (PoW), Proof of Stake (PoS), and Delegated Proof of Stake (DPoS) each have their advantages and trade-offs.
  6. Tokenomics: Understand the supply and demand characteristics of the blockchain's native token. Consider factors like token distribution, inflation rate, and token utility within the ecosystem.
  7. Development Activity: Regular updates and improvements to the blockchain indicate a committed development team. This can be a sign of the network's long-term viability.
  8. Regulatory Compliance: Consider how the network handles regulatory compliance. Networks that are compliant with regulations may face fewer legal obstacles, which could affect the network's stability and the value of its tokens.
  9. Partnerships and Integrations: Partnerships with other companies and integrations with other networks can increase the utility and adoption of a blockchain.

Remember, investing in blockchain might be risky, and it's essential to do thorough research before making any decisions. It's also recommended to diversify your investments to mitigate risk.

choose the right blockchain network
Source: Freepik

Identify Promising Web3 Sectors and Use Cases

Web3, the latest evolution of the internet, is rapidly transforming various sectors, including finance, gaming, supply chains, and social media. By leveraging blockchain technology, Web3 enables increased transparency, decentralization, and peer-to-peer interactions. This section will explore specific use cases within these sectors and discuss their investment potential.


Decentralized Finance (DeFi) is a key application of Web3 in the financial sector. Traditional financial systems often involve intermediaries, such as banks or brokers. However, DeFi facilitates peer-to-peer transactions, eliminating the need for these intermediaries and making financial services more accessible, transparent, and affordable. 

Moreover, Web3 fosters the emergence of new financial models and services, such as tokens, stablecoins, Decentralized Autonomous Organizations (DAOs), and digital wallets. These developments democratize finance and create new investment opportunities.


In the gaming industry, Web3 facilitates the creation of decentralized gaming platforms where players have true ownership of their in-game assets. These platforms leverage blockchain to issue unique, non-fungible tokens (NFTs) representing in-game items, which players can trade, sell, or use across different games.

Supply Chain

Blockchain's distributed ledger and smart contracts can enhance supply chain management by increasing transparency, traceability, and efficiency. For instance, blockchain can be used to track and verify the authenticity of goods, reducing the risk of counterfeit products.

Social Media

Web3 is also transforming social media by enabling decentralized platforms where users can control their data and earn rewards for their contributions. These platforms can offer a more equitable distribution of value and power, contrasting with traditional social media platforms where the platform owners primarily benefit from user-generated content.

Despite the transformative potential of Web3, investing in this space requires careful research and consideration. Understanding the technology, market trends, and specific project details is crucial before making investment decisions.

identify promising web3 sectors
Source: Freepik

Evaluate the Team and Community

When investing in a Web3 project, it's crucial to assess the team behind it. The team's expertise, experience, and vision significantly influence the project's development and success.

A strong team should have a clear roadmap for the project and the technical knowledge to execute it. They should also have experience in blockchain technology and a deep understanding of its applications in their industry. Moreover, the team's reputation can impact the project's credibility and trustworthiness. Therefore, it's beneficial to research the team members' backgrounds, previous projects, and professional networks.

An active and engaged community is another essential factor in a Web3 project's success. The community includes not only the users but also developers, investors, and other stakeholders. A vibrant community can contribute to the project's growth through collective decision-making, problem-solving, and spreading awareness about the project.

Community engagement is particularly important in decentralized projects, as users often have a say in governance decisions through token-based voting systems. Additionally, a large and active user base can indicate that the project meets a market need and has potential for growth.

Furthermore, an engaged community can help attract partnerships and integrations with other projects, potentially increasing the utility and adoption of the project. They can also provide valuable feedback and insights, helping the team improve the project and respond to users' needs.

In conclusion, the team behind a Web3 project and its community are critical factors to consider when investing in the space. They can significantly impact the project's development, adoption, and long-term success.

Assess the Tokenomics and Utility of Web3 Tokens

Tokens play a fundamental role in Web3 projects, serving as the lifeblood of decentralized ecosystems. They can represent a wide range of digital assets and rights, providing a mechanism for incentivizing and rewarding user participation, facilitating transactions, and enabling governance within these ecosystems.

Utility Within Ecosystems

Tokens often serve specific functions within their respective ecosystems. For instance, they can be used to:

  1. Access Services: Tokens can grant holders access to certain services within the ecosystem, such as premium features or content.
  2. Incentivize Participation: Tokens can be used to reward users for contributing to the ecosystem, such as participating in network validation (mining, staking), content creation, or data sharing.
  3. Governance: Some tokens allow holders to participate in decision-making processes, such as voting on updates or changes to the protocol.


Tokenomics, or token economics, refers to the economic systems that govern a token's issuance, distribution, and utility. Understanding a project's tokenomics is crucial for assessing its potential value and longevity. Key aspects to consider include:

  1. Token Distribution: This refers to how tokens are allocated or dispersed among users, developers, investors, and others. A fair and balanced distribution can help prevent centralization of ownership and promote a healthy, inclusive ecosystem.
  2. Inflation Mechanisms: Some projects incorporate inflation into their tokenomics to incentivize ongoing participation and engagement. However, inflation needs to be carefully managed to prevent excessive token supply, which can devalue the token.
  3. Token Utility Models: This describes the various ways tokens can be used within the ecosystem. Tokens with multiple utilities (e.g., payment, governance, access rights) tend to have more intrinsic value, as they offer more ways for holders to benefit from participating in the ecosystem.
web 3 tokens
Source: Freepik

Analyze the Roadmap and Development Progress

When considering an investment in a Web3 project, evaluating the project's roadmap and development progress is crucial. These factors can provide valuable insights into the project's potential for long-term success.

A project's roadmap outlines its strategic plans and goals over time. It gives you an idea of what the team aims to achieve and how they plan to get there. When assessing a roadmap, look for clearly defined goals, realistic timelines, and indications of how the project plans to address potential challenges or obstacles. A well-defined, plausible roadmap can suggest that the team has a clear vision and strategy for the project.

The project's development progress is another critical factor to consider. Regular updates and improvements indicate a committed and active development team. You can often track a project's development progress through updates on its official website, blog posts, or social media channels. Some projects also use public repositories like GitHub, where you can view the code and see how frequently updates and changes are made.

Consider the Risks and Security Measures

Investing in Web3 projects comes with its own set of unique risks and challenges. The value of cryptocurrencies and tokens, which are integral to many Web3 projects, can be highly volatile, fluctuating rapidly in response to market trends and investor sentiment. This volatility can lead to potential losses for investors.

Web3 projects also face technical challenges. For instance, scalability is a significant issue. The decentralized nature of Web3, which relies on a network of nodes to validate transactions and maintain the system's integrity, can make it difficult to scale to the same level as centralized web systems.

Security is another concern. Web3 projects are susceptible to various forms of attack, such as smart contract logic hacks, flash loan attacks, cryptojacking, and rug pulls. Moreover, these projects' data security and reliability can also be an issue.

Regulation, or lack thereof, is yet another challenge. The decentralized nature of Web3 projects often places them outside the purview of traditional regulatory frameworks, leading to increased risks for investors.

Given these risks, it's essential that investors exercise due diligence when considering investments in Web3 projects. This includes understanding the project's technology, business model, and tokenomics, as well as evaluating the team behind the project and their development progress.

Furthermore, due to the high risks associated with investing in Web3 projects, insurance innovations may be required to protect digital asset investors.

web3 investing guide
Source: Freepik

Diversify Your Web3 Portfolio

Diversification is a key strategy in managing investment risks, and it's especially relevant when investing in the dynamic and rapidly evolving Web3 ecosystem. By spreading investments across a variety of Web3 sectors and projects, investors can mitigate potential losses and capture growth opportunities in different areas.

Diversifying a Web3 investment portfolio involves spreading investments across different types of assets within the space to reduce risk and potentially enhance returns. Here are some strategies to consider:

Invest in Different Sectors

The Web3 ecosystem encompasses a wide range of sectors, such as decentralized finance (DeFi), non-fungible tokens (NFTs), metaverse, decentralized autonomous organizations (DAOs), and more. By investing in projects across various sectors, you can benefit from the growth in each of these areas while mitigating the risk associated with any single sector.

Consider Different Types of Tokens

There are different types of tokens within the Web3 world, including utility tokens, governance tokens, and asset-backed tokens. Each type has unique characteristics and roles within their respective platforms. Diversifying across different token types can help spread risk and capture various opportunities.

Geographic Diversification

Blockchain and Web3 projects are global, with developments happening in different parts of the world. Consider investing in projects based in different regions to benefit from diverse market dynamics and growth opportunities.

Balance Between Established and New Projects

Established projects often offer more stability, while newer projects may present higher potential returns (along with higher risk). Balancing your portfolio between these can provide a mix of stability and growth.

Regular Portfolio Rebalancing

Over time, some investments may perform better than others, causing your portfolio to skew towards those assets. Regular rebalancing – i.e., buying or selling assets to maintain your desired asset allocation – can help manage risk and align your portfolio with your investment goals.

Risk Management

Implement a risk management strategy. Only invest money that you can afford to lose, and consider using stop-loss orders to limit potential losses.

Remember, while diversification can help spread risk, it does not guarantee profits or protect completely against losses. It's vital to do thorough research and consider seeking advice from financial advisors knowledgeable about Web3 investments. Always understand what you are investing in, the associated risks, and how it fits into your overall investment strategy.

Stay Informed and Adapt

Staying updated on the latest developments, trends, and regulatory changes in the Web3 space is crucial for investors. The landscape of Web3 is rapidly evolving, with new projects, technologies, and regulatory frameworks emerging regularly. Staying informed about these changes can help you make better-informed investment decisions and adapt your strategies as needed.

Regularly checking news sources, following industry influencers, participating in online forums, and subscribing to newsletters can be effective ways to stay updated. It's also beneficial to track advancements in blockchain technology and understand how they could impact various Web3 projects.

Regulatory changes are particularly important to monitor, as they can significantly affect the value and viability of Web3 investments. Regulations can vary widely by country and change quickly, so staying informed about global regulatory trends is essential.

Moreover, it's important to maintain flexibility in your investment approach. The Web3 market can be unpredictable, and what works today might not work tomorrow. Being willing to adapt your strategies in response to new information or changing market conditions can help you navigate this dynamic landscape more effectively.

In conclusion, staying informed and adaptable are key to successful investing in the Web3 space. By keeping up with the latest developments and being flexible in your investment approach, you can better manage risks and seize new opportunities as they arise.

We hope you've found this "How to invest in Web3" guide useful. And if you want to learn more about advanced micro devices, artificial intelligence, market cap, how to own data, stock price, tech companies, traditional stock, unity software, crypto lending platforms, market instability, asset management, crypto market in general, digital currencies, financial instruments, building blocks, a diversified portfolio, a modern portfolio theory, and more - you should regularly check out our BullPerks blog.

Would you like to start investing in the most promising crypto projects? Learn how to invest with BullPerks, the fairest and most community-oriented decentralized VC and multichain launchpad!

Disclaimer. This material should not be construed as a basis for making investment decisions or as a recommendation to participate in investment transactions. Trading digital assets may involve significant risks and can result in the loss of invested capital. Therefore, you must ensure that you fully understand the risk involved, consider your level of experience, investment objectives, and seek independent financial advice if necessary.

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